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Our History

A fine history

Since 1919, we’ve met with Australians in their homes, at their workplaces, on their farms and in our branches to talk about their insurance needs.


Early beginnings

In 1919 the Westralian Farmers Co-operative opens Insurance Department to cater for the insurance needs of WA’s farming community. 



The Insurance Department of the Westralian Farmers Co-operative becomes a separate company – Wesfarmers Insurance Limited, a wholly owned subsidiary of Wesfarmers Limited. 

During the 1980s, Wesfarmers Insurance acquires the country business of Royal Insurance in WA, and expands into SA, Victoria and southern NSW.



In the early 1990s, Wesfarmers Federation Insurance is born from the acquisition of Federation Insurance. Giving Wesfarmers Insurance a national presence.



In 2003, Wesfarmers Limited acquires Lumley General Insurance in Australia and New Zealand. 

In 2009 Wesfarmers Federation Insurance is rebranded WFI.

By the end of the 2000s, WFI is a leading general insurer for farmers and small business owners, with over 150 area managers and 80 branches operating across Australia.



In 2014 WFI joins IAG, Australasia’s leading general insurance group. By this stage, WFI has 170 area managers and 16 client service teams nationwide.