About Us > About Us


An Overview

Who We Are

  • An Australian insurer with a long and proud history, dating back to 1919.
  • Based in over 80 locations around Australia, with over 150 local Area Managers.
  • An underwriter that deals directly with clients.
  • Wholly owned by Wesfarmers Limited.

What We Do

  • Offer a wide range of policies and insurance cover for rural, business and private requirements.
  • Offer workers' compensation policy in WA.
  • Operate with the simple philosophy of striving to provide excellence in claims and direct, personal service.
  • Build relationships through face to face service.

Our Mission

We provide general insurance products in selected rural and commercial markets through direct personal service that exceeds the individual expectations of our clients whilst achieving consistent satisfactory returns to our shareholder.

Our Values

  • Respect for People - WFI cares for its colleagues and its clients. WFI recognises that people are individuals and provides an environment which encourages and supports excellence.
  • Honesty and Integrity - In all its dealings WFI strives to be honest, fair, acts with integrity and accepts accountability for its actions.
  • Community - WFI cares about the communities in which it operates.
  • Innovation - WFI is committed to challenging its ability to deliver increasing value to its clients and is open to change.
  • Professionalism - WFI follows the highest standards of ethical conduct acting professionally at all times.
  • High Performance - WFI strives for best practice in all that we do.

Click here to view Our History